There’s a great idea for freelancers in Michael Port’s Book Yourself Solid: the Velvet Rope policy.
The analogy is that we as freelancers should treat those we do business with like exclusive night clubs treat the people trying to get in. Those people want to be accepted through the velvet rope at the door, which is guarded by security staff who appear to be far too serious for a joke. Those people trying to get into the club want to be invited in, welcomed warmly and treated with respect, and they will repay that respect happily once they’re in.
But we all know that some make it through the velvet rope while others are left out in the cold, literally.
And that’s how we should be treating clients and prospects. We should be very selective about who we do business with.
If they don’t cut the mustard, they don’t get past your velvet rope.
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