Running in my local area, and hopping around the internet, it’s not long until I see superfluous language:
- Companies who install windows or alarms with ‘Systems’ in their name (someone looking through a window doesn’t involve a system, just eyes, a pane of glass and whatever’s on the other side of it)
- Posts about choosing “a digital marketing agency for small businesses” (who’d choose a marketing agency, in 2019, that doesn’t include digital when planning and executing its strategy?)
- “In and of itself” (in every sentence I’ve seen or heard this, I break down the whole and reckon “in itself” makes sense on its own – as it should – but “of itself” never does)
Yes, I’m a pedant, but my work as an editor or sub-editor demands it, and people (clients and readers, for example) prefer it.
>>>Playlist<<<
