Banner ads: those highly visible images slapped across the top of a webpage on behalf of an advertiser desperate for our attention and hosted by a publisher desperate for cash – or at least is willing to comprise attention on their own content and show the world what they care about via someone else’s product.
Trouble is, everyone sees them but no one looks at them. No one ever has. One of the first things we got used to doing when skimming over a webpage to decide ‘what’s in it for me’ was ignoring the banner ad across the top.
It’s a shame then that local newspaper websites, in particular, often plaster them all over three sides of their websites, making them slower to load.
So that’s at least two reasons to leave those sites.
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