I’ve heard two very different YouTube stories over the past week.
The first involves a seven-year-old boy who reviews toys and earned $22 million in a year, making him the highest-earning YouTuber.
According to Forbes, Ryan – of Ryan Toysreview – makes most of his money from pre-roll adverts, which run before a video starts and are more valuable the more viewers a channel has.
The other story is a whole lot darker, and involves ‘cloutlighting’, a term combining ‘clout’ and ‘gaslighting’ that’s used to describe incidents when someone baits, torments, teases or talks down to their partner while recording and posting it online to gain views, likes, shares and social media notoriety.
The story I heard was about a boyfriend who covered his girlfriend’s tampon in chilli then filmed her screaming in pain, allegedly to increase his Facebook likes.
Inted surely has to cover this.
(More on cloutlighting here).
