Long Time Coming

I’ve long been a fan of QR codes. I had one printed on the back of a T-shirt when I was working on my novel, Naughty By Nature (that didn’t actually make it to Amazon). I had them printed on a couple of business cards (the same one to promote Naughty By...

Free

Let’s say you have an idea for a business and you want to register a domain name or two for a website. How do you check to see if the names you’re thinking of are actually available? One way is to go to your browser and type the name in and see what comes...

A Place In The Sun

The other day I wrote about giving your eyes a rest when you’re looking at screens all day. Then I heard about f.lux, which takes eye care to another level. It’s software that automatically adapts the brightness of your computer’s display to the time...

Title 5

It’s about time I offered a definition of the humble meta title, given its importance in the world of SEO and the search engines. Title tags: HTML elements that denote the subject of a web page They’re the clickable blue links that show on search engine...

Three Little Birds

Not so much three little birds as three little words. Three of the most important words in copywriting are – and have always been – some of our simplest. Headlines have been found to be more effective when they’re included. Adverts featuring one or...

Hit ’em Up Style (Oops!)

Successful freelance writing requires that you can do theses two fundamental things: Follow instructions Adhere to style What is style? You might ’email’ as ’email’, but your client might prefer ‘e-mail’. You might not cap up job...