Paint It Black
Jonathan Cooksley is a phenomenon. The most creative person I know, he’s a dad, a designer, an artist and a successful business owner. He designed the covers of my books, Pazzabaijan and Mr Lizard, the Amp Media logo, and has drawn 13 free tourist maps of...Need Your Love So Bad
Just as in copywriting, where the job of the first line is simply to get the reader to read the second line, it’s important to understand that when marketing your product or service you don’t expect too much too soon. Talk of marriage on a first date might...What Difference Does It Make?
When there are so many places to buy followers for your social media account, why shouldn’t you? Why shouldn’t just dive in and grab yourself extra likes, views and comments? What difference does it make? You can easily buy a thousand followers for less...Promised Land
In about 2007, I was heavily in debt and learning about lots of the different types of writing that I could do to make a living. One of the most lucrative forms of copywriting, I discovered, is writing sales copy. And back then, long – really long – sales...Get Back
A term I come across fairly often online is ‘reverse engineering’. Here’s a definition: It’s working out how something was (or might have been) made or achieved by looking at the result first and then trying to identify how the creator reached...PP on LinkedIn
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