If you run a website, it’s worth remembering that people make up their mind about a webpage within a few brief seconds of landing on it.
They ask:
- “Am I in the right place?”
- “Is this for me?”
- “What’s in it for me?”
Web copy often begins with benefits and follows with features, aiming to convince visitors that they are in the right place for what they’re looking for, before trying to get them to take action (sign up for something, buy, or request more information, for example).
That’s when UX – user experience – comes into play:
- How easy is it for someone to use, interact with or get information from the site?
- How much information do people have to give when filling in contact or opt-in forms?
- Do pages load quickly?
- How easy is the site to navigate?
- Is the site responsive (mobile-friendly)?
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