When Amazon decides to enter an industry, prepare for change.
Everyone knows they changed the book publishing industry (and they’re changing it again, as Audible, one of their brands, has facilitated huge growth in the sale of audio books).
Most people know they’re contributing to huge changes in the broadcast industry.
Many people know they’ll soon be shaking up grocery retail too.
And yet Amazon could do and be so much more.
They’re a trillion-dollar company.
Netflix runs on Amazon Web Services, as does the BBC iPlayer.
On a smaller scale, they pay commissions to people who are Associates (affiliate marketers). And they quietly give money to charity every time some of their customers who are in the know buy things from their website (I explain more about these things in my forthcoming book – make sure you’re signed up to my email list to get a free copy).
What do they want?
They want data and dominance of the emerging smart home (Alexa is just the start). They want “to own the last ten yards of physical distribution”, as I read recently.
These are the reasons some people hate Amazon and these are the reasons some people love Amazon.
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