Selling wine with tech is huge.
Gary Vaynerchuk’s the first name that springs to mind here, having taken his family business, a local wine retailer, from $3 million a year to $50 in seven years using social media, primarily YouTube, where he started WineLibraryTV.
Now he’s worth an absolute fortune and is the chairman of VaynerX, a media and communications holding company, and the CEO of VaynerMedia, an advertising agency.
And I recently learned about Living Labels, which adds augmented reality (AR) to wine bottles:
It proves that creative thinking can be used to sell anything.
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