Thinking about which professional copywriting tips I could share got me listing (I love a list).
Then I had an email from Brian Dean, one of my go-to teachers when I want to learn about SEO (Heather Loyd-Martin is another).
And this email from Brian was promoting a new post he’d written: Copywriting: The Definitive Guide. It’s a great resource and I recommend it.
So why’s this post called You’ve Really Got A Hold On Me? Because when copy is good, it draws you in. The job of the first line is to get you to read the next line. And the job of the second line is to get you to read the next line. And so on.
The best sales copy really speaks to you. It answers your questions, touches on the emotions that drive you, and demonstrates an understanding of your hopes, fears, desires and ‘pain points.. Then, ultimately, it persuades you to take action.
>>>Playlist<<<
