The other 48%
Here’s a stat from an Ofcom report, published in April 2018: “Only half (48%) of search engine users are able correctly to identify advertising on Google, despite it being identified by a box with the word ‘Ad’ in it ” I find that staggering. I think it’s...Learning foreign languages
When I sat down in 2007 to create my first site, EnglishLanguageExpert.com, I didn’t know anything about code. It’s great that British children are now being taught programming languages, as code + creativity = Facebook, Instagram, canva.com and a billion other...Gertcha
Today’s a sad day because Chas Hodges has died. Gertcha, Wallop, The Sideboard Song, Ain’t No Pleasing You and of course Rabbit: all great songs telling funny, relatable, engaging stories. As humans, we’re built to respond to stories. We’re...The Long Tail
Think of the biggest bands in the world. Now think of your favourite among them. Most people will have heard their music, maybe even bought, downloaded or streamed it. Those bands sit proudly at the top or head of what’s known as the long tail, where popularity and...PP on LinkedIn
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