More massive motivators

At the end of last month, I wrote a post that included five of the biggest universal motivators. Here are five more core human drives: reasons why we click, buy, sign up, connect, like, follow, share, save, hope, wait… you get the picture:   The drive to...

What’s in it for me?

What’s in it for me? That’s the question the most effective webpages answer clearly when you land on them, when you’re wondering if you’re in the right place, if it’s for you. On the most effective pages and sites, you know the answer almost instantly – which is...

Tip: blog, but don’t set up seven of them

Over the years, I’ve started several blogs. The last time I counted, I got to seven before I stopped thinking of them all, slightly depressed. Have I maintained them all? Nope. Of course not. Nowhere near it. It’s hard enough running one blog, never mind several. Like...