‘Do you want fries with that?’

by Paul Parry | Jan 16, 2019 | 0 comments

Up-sells give you the opportunity to buy a version of the same product which is larger, more luxurious or better in some way. Often offered when you’re about to make a purchase. Down-sells are offers made when you’re about to empty your online shopping basket, the...

Just get started

by Paul Parry | Jan 15, 2019 | 0 comments

I might have the cleanest inbox in Hertfordshire but is that going to do me any real good? Honestly? Will it help to attract clients or pay my bills? I’ve learned through hiding, procrastination and doing work that doesn’t really matter or contribute anything that the...

A local author’s marketing (and what I’d do differently)

by Paul Parry | Jan 14, 2019 | 0 comments

I flicked through the little local magazine that arrives in our letterbox every month. It’s got the usual combination of quaint, local, village news (“Have you seen missing Robin?”, “Parish clerk to step down after 15 years” and “Trio jailed for orchestrating...

Craigslist

by Paul Parry | Jan 13, 2019 | 0 comments

One of my daughters asked me: “What’s Craigslist?” “Ooh,” I said. “Big question.” Craigslist, I told her, was one of the big names to emerge online when things like ebay were new, and lots of people say that Craigslist...

Google Analytics

by Paul Parry | Jan 12, 2019 | 0 comments

Google Analytics tells a website’s owner huge amounts about: Who visits their site What they do when they get there How long they stay Which pages they visit Which pages they look at before leaving the site Where they are in the world What kind of device they’re using...