by Paul Parry | Jan 12, 2019 |
Google Analytics tells a website’s owner huge amounts about: Who visits their site What they do when they get there How long they stay Which pages they visit Which pages they look at before leaving the site Where they are in the world What kind of device they’re using...
by Paul Parry | Jan 11, 2019 |
At the end of last month, I wrote a post that included five of the biggest universal motivators. Here are five more core human drives: reasons why we click, buy, sign up, connect, like, follow, share, save, hope, wait… you get the picture: The drive to...
by Paul Parry | Jan 10, 2019 |
The omnishambolic shitstorm that is Brexit has highlighted many things. For example, coverage of the whole debacle online and across print and broadcast media has increased the need to teach a subject that looks at tech, media and business. For example, so kids…...
by Paul Parry | Jan 9, 2019 |
What’s in it for me? That’s the question the most effective webpages answer clearly when you land on them, when you’re wondering if you’re in the right place, if it’s for you. On the most effective pages and sites, you know the answer almost instantly – which is...
by Paul Parry | Jan 8, 2019 |
Over the years, I’ve started several blogs. The last time I counted, I got to seven before I stopped thinking of them all, slightly depressed. Have I maintained them all? Nope. Of course not. Nowhere near it. It’s hard enough running one blog, never mind several. Like...