How not to create a digital product
An early internet marketing lesson I learned was this: find out what people want, create it, then tell those people about it and make it available for them to buy. So when I finally sat down to write, following my decision to give up learning how to be a driving...Tip: when you want to be a freelance writer, don’t train to become a driving instructor
Copywriting was the long-term goal but I came up with a ridiculous idea to do something as I built up that business: build up another, completely separate business as a driving instructor. My intention was misguided at best, utterly stupid at worst. It was fear-driven...Whole lot of life
According to Ofcom, people in the UK now check their smartphones, on average, every 12 minutes of the waking day. Like checking email on a desktop or laptop throughout the day, looking at our phone so often is pointless, to a large extent, because usually...Tailored marketing
I recently paid to go to a marketing event, a talk by a well-known expert and several others who I believed would also be worth listening to. I thought it was about time I went to such an event to see what’s working today in the world of internet marketing, and...PP on LinkedIn
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