Measuring online advertising
John Wanamaker was a US merchant who died in 1922 and is believed to have said: Half the money I spend on advertising is wasted. The trouble is I don’t know which half. Others reckon he was wrong, and say the vast majority of ad-spend is wasted. So how do advertisers,...GAFA and open-top buses
I’d encourage kids to explore the internet, to make the most of everything that’s on offer to help them live the best, happiest, most fulfilling life they can, whatever that is. To visit only or largely GAFA-owned sites (Google, Apple, Facebook, Amazon) is the online...The three layers of the internet
Google bots do three things: they crawl, index and rank webpages. But when we Google something, we’re only scratching the surface of information online. Google reckons their search results draw from as little as four or five per cent of what’s available...A bootstrapped unicorn
A bootstrapped unicorn. I recently read that in an email I received. It’s possibly the most ‘internet’ phrase I’ve ever read. Was it the beginning of a joke: a bootstrapped unicorn walks into a bar… Then I wondered what it actually means. Come on, I thought, I...PP on LinkedIn
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