The other 48%

by | Sep 24, 2018 | 0 comments

Here’s a stat from an Ofcom report, published in April 2018: “Only half (48%) of search engine users are able correctly to identify advertising on Google, despite it being identified by a box with the word ‘Ad’ in it ” I find that staggering. I think it’s...

Learning foreign languages

by | Sep 23, 2018 | 0 comments

When I sat down in 2007 to create my first site, EnglishLanguageExpert.com, I didn’t know anything about code. It’s great that British children are now being taught programming languages, as code + creativity = Facebook, Instagram, canva.com and a billion other...

Gertcha

by | Sep 22, 2018 | 0 comments

Today’s a sad day because Chas Hodges has died. Gertcha, Wallop, The Sideboard Song, Ain’t No Pleasing You and of course Rabbit: all great songs telling funny, relatable, engaging stories. As humans, we’re built to respond to stories. We’re...

The Long Tail

by | Sep 21, 2018 | 0 comments

Think of the biggest bands in the world. Now think of your favourite among them. Most people will have heard their music, maybe even bought, downloaded or streamed it. Those bands sit proudly at the top or head of what’s known as the long tail, where popularity and...

The Ross County story

by | Sep 20, 2018 | 0 comments

During a lunch break a while ago, I was watching Sky Sports News when a line appeared on the screen that said: Ross County unable to sell tickets online for match with Celtic because club’s website was accidentally deleted I laughed. Who’s done a thing like that? I...