An inch wide and a mile deep

An inch wide and a mile deep. That’s what I learned pretty quickly about internet marketing: identify a tight niche that interests you or you know a little bit about, and go deep into it. Having perfected the art of dancing around a pint of Guinness in my younger...

Passwords

‘123456’ is still a popular password, as is ‘123456789’. Others are ‘qwerty’ and, my favourite, ‘password’. The trouble is that short passwords (six characters or fewer) and obvious sequences of letters or numbers can be unscrambled in seconds by brute-force cracking...

Google at 20

As you’ve no doubt seen, Google is 20 years old today. One of the most powerful companies in the world, online and off, I believe kids need to know more about it. Yes, they know about Google Classroom, Docs, Sheets, Gmail, Drive and search, but they often...

Value

The internet, in terms of education alone, offers so much more than just Google Classroom and udemy.com*. For example, we can learn how to do virtually anything simply by watching YouTube videos: play guitar, rewire a house or throw the javelin well enough to win...

Initialisms, acronyms and mnemonics

My journey in internet marketing started as a daily lesson in jargon. From AIDCA to zip files, SEO, site maps and SERPs. Not only was I taking on the subject from scratch, I was also learning how to write copy for websites and products and services. I found that like...