Creativity, as I’ve written before, is our greatest differentiator.
Maybe I was wrong. Maybe our greatest differentiator is authenticity. Being true to yourself.
In Simon Sinek’s book, Start With Why, he says:
People don’t buy what you do, they buy why you do it.
That message, he says, is grounded not in psychology but in biology: the reason people buy why we do something rather than what we’re doing is because humans relate to reasons why with the most primitive part of our brain, the limbic system, the bit that supports functions including emotion, behaviour, motivation, long-term memory and our sense of smell: the bit I wrote about in Mr Lizard.
Why do we do what we do? Because, hopefully, we’re being authentic – true to ourselves and human and highly relatable to those we’re trying to reach.
Why am I writing this blog, my books and the stories I often tell?
Because I care deeply about people – especially young people – and want them to be able to make the most of their lives and opportunities, and want to share some of the things I’ve picked up over the years that might help them.
I want them to be able to take advantage of some of the huge benefits on offer online.
And as a dad and a freelancer, I need to keep an eye on what’s coming.
Here’s Simon explaining his idea in a Ted talk:
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