Dark And Long

The internet is swamped with confusing language, acronyms, initialisms, tech-talk and general waffle and nonsense. Such as DDOS – a distributed denial of service attack. Neither waffle nor nonsense but confusing tech-talk. Possibly motivated by revenge,...

Every Day Should Be A Holiday

The boring stuff as a freelancer can be some of the most important. When you look after the dull-but-necessary drudgery, you’re more able to relax because you know you’re organised. Tasks that aren’t the most glamorous but can help no end include...

Just Got Paid

The internet’s given banking a much-needed shake-up in recent years, and there are now more options than ever tailored especially for freelancers and small businesses. Here are some to consider: Anna Money – “For freelancers, small businesses, and...

Help

Inspired by yesterday’s post, I’ve followed Paul’s example and used it myself. I looked at my Google Analytics account to pick out the most popular posts on this blog and have listed them in the sidebar....

Watch and Learn

A split test is when a marketer compares the effectiveness of two elements. They could be: Headlines Price points Guarantees A full stop compared with an exclamation mark Different fonts Different colours on the call-to-action button Actually, marketers split-test all...

Time Is Running Out

Do you know anyone who’d forget to make a cup tea on the way to the kettle? Behaviour like that suggests there might be too much going on in that person’s mind in that moment. So what’s the best way to handle an overwhelming number of tasks that you...