by Paul Parry | Feb 21, 2019 |
Creativity, as I’ve written before, is our greatest differentiator. Maybe I was wrong. Maybe our greatest differentiator is authenticity. Being true to yourself. In Simon Sinek’s book, Start With Why, he says: People don’t buy what you do, they buy...
by Paul Parry | Feb 20, 2019 |
The book. My next book. Always on my mind. Trouble is, it’s not writing itself. Given that making money from writing books is very hard, I’ve not beaten that idea into submission but I have opted for an alternative goal: to make it as useful as possible,...
by Paul Parry | Feb 19, 2019 |
With more than 1.9 billion logged-in users visiting YouTube each month, and 2.32 billion monthly active users on Facebook, there’s room for a million agendas and a veritable smorgasbord of information that’s either worthy of our trust or utter nonsense. YouTube, it’s...
by Paul Parry | Feb 18, 2019 |
I’ve already written about Brian Dean, who’s well worth a listen if you want really in-depth and up-to-date knowledge of SEO, the practice of trying to improve a webpage’s ranking in the search engines. And I’ve also explained what content marketing...
by Paul Parry | Feb 17, 2019 |
By the end of my time working in TV transmission, I was a very tired boy. Definitely not tired of the great friends I’d made during the 16 years I was in the job at various places in and around London, but absolutely knackered from the night shifts, doing work...