I’ve already written about Brian Dean, who’s well worth a listen if you want really in-depth and up-to-date knowledge of SEO, the practice of trying to improve a webpage’s ranking in the search engines.
And I’ve also explained what content marketing is.
After following Brian for a while and reading his emails, he presented an offer. He’d created a course and I already liked him and trusted him.
And I had a problem.
In fact, I had more than one:
- As a freelancer, I needed more clients
- With a website, I needed greater visibility: more potential clients to find me online and decide if I was the copywriter or editor they were looking for
Reading about Brian’s course – SEO That Works – was perfectly timed so I took the plunge and invested a bit of money to buy it.
On first look, I wanted to run away: the sheer amount of work needed in order to get positive results was enormous, then I remembered my bills that needed paying and lack of clients at the time, so I got stuck in.
To get work as a freelancer you need leads and to get leads you need to work:
Either get on the phone, knock on doors, email prospects or ask people around you, online and off, if they know people who might want to hire you.
What’s the best method of generating leads?
That was the question I’d been asking myself so could now form the basis of the content I was going to write (the best way to learn is to teach, as I heard once).
I followed the course and learned how to create content that could do well in the search engines, and how to promote it, and at the same time got smarter about generating leads for my business.
Proof to me that the training was good was seeing my content shared 184 times without me even dipping a toe in the promotion pond:
(Note: it’s never simple, is it? That post is now showing that it’s been shared 25 times. Bit of a difference, so I’ve emailed the plugin’s support team).
Plus of course I had all the knowledge I needed to get more clients. See the post here.
>>>Playlist<<<
