Take Me I’m Yours

Yesterday, I moaned about adverts interrupting me and mentioned that I’ve sometimes bought as a result of effective content marketing. “Content marketing? What does that mean, Pazza?” I thought you’d never ask. It’s when I’ve come...

Turn the Page

A note to advertisers: You might manage to position yourself right in front of me from time to time but… I ignore you. In print. On the radio (I turn you down or I turn you off). Online. In apps. On the telly (I turn you down or I turn you off). At the football....

Entertain Me

Shiana is a young musician, a very good drummer (far better than me). And the other day, we were chatting about playing live. So how do you get to the point where you’re touring? I told her that the noise of the mediocre and rubbish we’re awash with online...

Drop the Pressure

Are GCSEs relevant? I’m not so sure. And even if they are, they’re certainly not appropriate for every child. Plus, GCSEs might suit some subjects more than others. And that’s before I even get to my own confusion about the new grading system. The A,...

Down Payment Blues

There are plenty of places online to help teach young people about money, whether it’s using MoneySavingExpert.com to save a few quid on their car insurance when they’re older, or going to citizensadvice.org to understand the meaning of PAYE, the...