The demise of HMV

by | Dec 28, 2018 | 0 comments

If there’s one thing that the demise of HMV has reminded us it’s that change is automatic but progress is not. The company stood still and acted as if the digital revolution wasn’t happening. It could be argued that their executives acted with arrogance, clinging to...

Freemium

by | Dec 27, 2018 | 0 comments

A business model often found online Combines ‘free’ and ‘premium’ Users benefit from free features but must pay for additional features Many companies offering freemium products increase their user base by giving incentives for referring friends More successful than...

200 ranking factors

by | Dec 26, 2018 | 0 comments

When Google ranks pages after crawling and indexing them, it does so according to more than 200 different factors. The three most important are: Content Backlinks (links that point to the page from other websites) RankBrain, Google’s machine-learning technology No one...

What catches my eye

by | Dec 25, 2018 | 0 comments

What catches my eye (apart from short people with umbrellas): When content is shared an enormous number of times on social media. It must be good When a website is written and designed without good UX in mind:   Posts on social media by people promoting their...