Why am I doing this?
Why am I doing this? Good question. Because while schools teach online safety, which is obviously a very good thing, they don’t currently teach children many (any?) of the great number of positive opportunities that the internet offers, such as new ways to work and...An effective ad
Effective marketing and advertising might offer suggestions. Or it might get you dreaming, fearing, scheming, planning or imagining. The best does both. Here’s a print ad I saw yesterday in a magazine I rarely pick up. I thought it was great so quickly told...How do people make money on Instagram?
How do people make money on Instagram? That’s what Shiana (elder daughter) asked me this morning, along with: How many followers do you need to make money on Instagram? I told her what I knew about one way: People with big followings have influence, hence them being...Metrics
Here’s an excerpt from my book, Mr Lizard: Metrics are how you choose to measure the things that are important to you, or how a company chooses to measure the things that are important to it, such as the number of visitors to their website, or the profit they made as...PP on LinkedIn
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