This kind of work is great if…

by | Nov 23, 2018 | 0 comments

Every January for the past few years, I’ve visited my daughters’ school and taken part in the careers fair. I stand there, like Billy No-mates, alongside people who have more traditional careers or are from big firms that are household names. But I like doing it as I...

Recommended: Brian Dean (worth listening to)

by | Nov 22, 2018 | 0 comments

I’ve listened to a lot of really good internet marketers since 2006. I don’t follow most of them these days – they’ve either disappeared (maybe retired or died), or they teach things I’m not really interested in any more. Or I’ve just decided that I can only follow a...

‘1,000 true fans’

by | Nov 20, 2018 | 0 comments

I’ve blogged before about jobs that are emerging that didn’t exist even just ten years ago. Jobs including ‘influencer’. For those jobs that can be described as ‘creator’, there’s an idea which Kevin Kelly wrote about in 2008: To be a successful creator you don’t need...

Creativity and diversity

by | Nov 19, 2018 | 0 comments

I’d suggest that schools don’t encourage creativity very much or very well but, as a freelancer, I reckon it’s our greatest differentiator. Related to creativity is diversity and I liked what I heard recently from Keith Weed, chief marketing and communications officer...