Here are 14 ideas that I picked up at an event a few years ago that could turn your business into a heavyweight:
- Know your numbers, such as cost-per-customer, spend-per-customer, average lifetime value of a client or customer
- List building – it’s not your customers’ job to remember to do business with you, it’s your job to remind them
- A great website that converts more on that here
- PPC and remarketing PPC = pay-per-click advertising, such as Google’s AdWords programme; remarketing = advertising that’s targeted to consumers based on their previous interaction with your website or app
- PR this book is worth a look (affiliate link)
- Facebook ads
- Direct mail – “the more the cost of postage goes up, the fewer people do it” – marketer Mark Creaser
- Telesales pay someone else to do it for you?
- Email marketing defined here
- Really good staff
- Events I heard a story about the owner of a new business who, when planning to attend a trade fair, wrote to all the people he wanted to meet (and try win business from) to ask what their favourite chocolate bar was. Seventy people visited his stand and he gave each of them chocolate presented in a nice box, with wine. It cost him a bit but he won business worth thousands as a result
- Display ads I’m no real fan of these but might be worth testing
- Door drop/flyers Suggestion: tie a flyer in with an offer and use deadlines (giving readers a sense of urgency works) and repeated sends
- Referrals nothing beats word of mouth so get people talking positively about your business
>>>Playlist<<<
