A Change Is Gonna Come
When you next visit a website for the first time, ask yourself: how keen is the publisher of that site to get you back when you’ve seen enough on that particular visit? Is the site designed to get you back? In other words, is it optimised for conversion?...Show Business
To get the word out about my book and its core messages, I’ll have to get a lot more strategic and a lot more active on social media. I realise that to get more dear readers like you, I need to be in the business of frequently showing people what I’m doing...Shut Up
I’m used to Google’s search box predicting what I might want to type into it, but now Gmail seems to be doing the same. Why are they trying to finish my sentences when they have no idea what I want to say? Google now reminds me of this Two Ronnies sketch:...Incredible
In attempting to understand where tech’s going, and how we’re educating on the subject, I realise that no one – not even the experts – have a clue about the specifics. But we do have an idea about its general direction. We know that AI is going to be more widely used,...Local Boy
While a website obviously enables a business to target a specific group across the whole world – vegan travellers, for example – the target audience for your business might actually be located in or near where you live. So how do you target that group? Local SEO...PP on LinkedIn
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