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Your Love

This Is The Place

I signed up to receive a report the other day that suggests the UK has become “the world’s hottest tech hub in 2019”, based on:

Apart from this report being a great example of content marketing, it also confirms that we in the UK are lucky and should be encouraging young entrepreneurs to capitalise on that good fortune.

 

Push The Feeling On

I’ve been wondering how to keep you and other wonderful readers of this blog updated more effectively every time a new post goes live.

Yes, I publish every day, but times vary depending on my work, location, family commitments and so on.

One idea is RSS, which stands for really simple syndication (it can’t be that simple because I’ve been playing this game for years and I still don’t understand it!) but I’m  not convinced this is the way forward, so I’ll continue to look at options.

U Got The Look

An area of internet education that might benefit young people is online dating, especially now that Facebook has announced it’s to enter the market.

Facebook Dating:

• Can be accessed in the Facebook app but requires users to create a separate dating-specific profile
• Links users with potential matches based on location, indicated preferences, events attended, groups and other factors
• Will integrate with Instagram and offer a feature called Secret Crush, which allows users to compile a list of friends they have an interest in, to be matched with if the crush lists them as well
• Will include new privacy and security features, such as the ability for users to share plans and location with select friends when going on a date and allowing users to hide dating profiles from friends of friends to avoid disclosing sensitive information

 

Money

If you had £50,000 to spend on your business what would you do?

Some ideas:

• Hire someone
• Get a new website
• Pay off debt
• Attend an event where your ideal customers/clients are
• Invest in training

 

Heavyweight Champion of the World

Here are 14 ideas that I picked up at an event a few years ago that could turn your business into a heavyweight:

1. Know your numbers, such as cost-per-customer, spend-per-customer, average lifetime value of a client or customer
2. List building – it’s not your customers’ job to remember to do business with you, it’s your job to remind them
3. A great website that converts more on that here
4. PPC and remarketing PPC = pay-per-click advertising, such as Google’s AdWords programme; remarketing = advertising that’s targeted to consumers based on their previous interaction with your website or app
5. PR this book is worth a look (affiliate link)
6. Facebook ads
7. Direct mail – “the more the cost of postage goes up, the fewer people do it” – marketer Mark Creaser
8. Telesales pay someone else to do it for you?
9. Email marketing defined here
10. Really good staff
11. Events I heard a story about the owner of a new business who, when planning to attend a trade fair, wrote to all the people he wanted to meet (and try win business from) to ask what their favourite chocolate bar was. Seventy people visited his stand and he gave each of them chocolate presented in a nice box, with wine. It cost him a bit but he won business worth thousands as a result
12. Display ads I’m no real fan of these but might be worth testing
13. Door drop/flyers Suggestion: tie a flyer in with an offer and use deadlines (giving readers a sense of urgency works) and repeated sends
14. Referrals nothing beats word of mouth so get people talking positively about your business

 

 

The Model

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