W.F.L. – Think About the Future Mix

The book. My next book. Always on my mind. Trouble is, it’s not writing itself. Given that making money from writing books is very hard, I’ve not beaten that idea into submission but I have opted for an alternative goal: to make it as useful as possible,...

Debaser

With more than 1.9 billion logged-in users visiting YouTube each month, and 2.32 billion monthly active users on Facebook, there’s room for a million agendas and a veritable smorgasbord of information that’s either worthy of our trust or utter nonsense. YouTube, it’s...

Know How

I’ve already written about Brian Dean, who’s well worth a listen if you want really in-depth and up-to-date knowledge of SEO, the practice of trying to improve a webpage’s ranking in the search engines. And I’ve also explained what content marketing...

Away From Here

By the end of my time working in TV transmission, I was a very tired boy. Definitely not tired of the great friends I’d made during the 16 years I was in the job at various places in and around London, but absolutely knackered from the night shifts, doing work...

Take Me I’m Yours

Yesterday, I moaned about adverts interrupting me and mentioned that I’ve sometimes bought as a result of effective content marketing. “Content marketing? What does that mean, Pazza?” I thought you’d never ask. It’s when I’ve come...

Turn the Page

A note to advertisers: You might manage to position yourself right in front of me from time to time but… I ignore you. In print. On the radio (I turn you down or I turn you off). Online. In apps. On the telly (I turn you down or I turn you off). At the football....