A local author’s marketing (and what I’d do differently)
I flicked through the little local magazine that arrives in our letterbox every month. It’s got the usual combination of quaint, local, village news (“Have you seen missing Robin?”, “Parish clerk to step down after 15 years” and “Trio jailed for orchestrating...Craigslist
One of my daughters asked me: “What’s Craigslist?” “Ooh,” I said. “Big question.” Craigslist, I told her, was one of the big names to emerge online when things like ebay were new, and lots of people say that Craigslist...Google Analytics
Google Analytics tells a website’s owner huge amounts about: Who visits their site What they do when they get there How long they stay Which pages they visit Which pages they look at before leaving the site Where they are in the world What kind of device they’re using...More massive motivators
At the end of last month, I wrote a post that included five of the biggest universal motivators. Here are five more core human drives: reasons why we click, buy, sign up, connect, like, follow, share, save, hope, wait… you get the picture: The drive to...Tech, media, business & the omnishambolic shitstorm that is Brexit
The omnishambolic shitstorm that is Brexit has highlighted many things. For example, coverage of the whole debacle online and across print and broadcast media has increased the need to teach a subject that looks at tech, media and business. For example, so kids…...PP on LinkedIn
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